In a nutshell, there are two types of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, Search engine optimization stands for search engine optimisation and it’s all about getting your website to rank as high as possible with search engines. Back to the two kinds of SEO:
On-page, also called on-site seo. Off-page, also referred to as off-site. This article focuses on off-page SEO. However, just so that you know, on-page SEO is primarily regarding the key search phrases placed on the pages of the site. As an example, a lawyer’s home page key search terms may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results originate from off-page SEO which boils down to acquiring many and-quality links to your website. These links are classified as backlinks. The main factor that improves your rankings with the major search engines is definitely the number superiority links to your web page.
The way to get those inbound links in your lawyer website? You can find 3 main options for getting inbound links:
* attract them;
* go and get them; and
* create one-way inbound links yourself.
* Attracting inbound links
You need to develop a reason within your website for an additional website or blog to need to link to your website. The simplest way to accomplish this is create content that people will like. Content can be written, audio, images, and video. Lawyers have a very good opportunity attracting links since they have specialized knowledge that folks have to know about. Therefore, writing in-depth concerning your practice area will probably attract links. Be sure the titles of your own content are compelling and get away from writing a lot of in legal language. It may be informative, but it’s not compelling.
Go and acquire backlinks through link exchanges – A favorite method for acquiring backlinks is trading links along with other lawyers. Type “lawyer link exchange” and you’ll get an abundance of law firm websites ready to exchange links. There’s a very good debate inside the SEO community right now about how exactly effective link exchanges are. Within my experience backlinks because of link exchanges are still valuable and definately will boost your search engine rankings. Link exchanges are false votes of popularity for a website (the theory behind using links as a ranking criterion); however, it’s not really the case. Lawyers listing other lawyers can be a service for folks needing a lawyer in another location. After the day, within my knowledge about my websites, link exchanging works.
Create one-way backlinks yourself. One-way links are those where you don’t reciprocate a web link. You can create one-way backlinks in 4 ways:
* Write and publish articles online;
* Reply to blogs that don’t possess a no-follow tag;
* Social bookmark your website; and
* List your lawyer website with online directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a perfect example. In the event you consider the bottom of this article you’re reading, you’ll visit a brief bio or resource box. In that box I placed two links. EzineArticles.com (and a lot of the numerous article directories online) permit two links to your site of your liking (that fit within the terms, lawyer websites are permitted). The problem with writing and publishing articles could it be needs a long time. In the event you don’t like writing, then it’s a chore. A part of great SEO for lawyers is doing it fast and efficient. Having said that, most lawyers can write so publishing online isn’t too onerous.
Reply to blogs that don’t possess a no-follow tag – Without getting technical, do a search for blogs that don’t have no-follow tag inside the comments and you’ll find many. No-follow tags are website coding that makes the hyperlink invisible to look engines and thus useless for SEO purposes for you. Go these non no-follow commenting blogs and then leave comments with links in your site. Only go to sites related to your web page.
Social bookmarking your web site – You can find dozens, if not numerous social bookmarking websites. It’ s a smart idea to have someone at another IP address bookmark your web site. Don’t have the same person repeatedly bookmark your website and don’t you bookmark your web site.
List your lawyer website with internet directories – You can find at the very least spanning a thousand online directories. When you list your site within particular category, you have a connect to your web site.
Disadvantage in creating your personal one-way links – The downside to making your very own one-way links is that it’s very time-consuming work. Writing and publishing a great article will take time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your web site on lots of social bookmarking sites will take time. Registering and listing your law firm’s site with one thousand online directory takes considerable time. Don’t get me wrong, this is the way SEO for lawyers is done. It’s worthwhile in the long-run because those links give your website online search engine ranking power indefinitely.