“Dude, that is not what we should do! We do not make money from people texting…we are only successful when our customers are.” This is the way the conversation used to go with almost all of my relatives and buddies that hadn’t quite grasped what it is we do. Which was until recently.
It’s not that I blame them because of not “getting it”. Message Marketing just has recently emerged as the defacto marketing medium for small to mid-sized business people. It’s a business that didn’t even exist not too long ago, but now it’s literally exploding before our eyes.
Why has got the trend caught on so fast? What is so appealing about text marketing?
There exists a simple answer to these questions. These are: Value and Access.
Value is an arbitrary concept based on every individual, but with message marketing that value may be quantified from the results the company owner receives and through the number of subscribers each message alert campaign has. That worth of each advertising campaign can now be tracked and stacked against other marketing efforts as well as the results ensure it is clear towards the business proprietor, there is no better way to market and advertise.
When the light comes on, it shines…
I have an older brother who may be extremely sharp running a business; he’s perfectly known and considered a professional in business launch within the technology industry. You will believe that he’s the sort of guy you imagine would catch this text marketing concept coming from a mile away and would then have a million and something applications because of it.
Which was incorrect. I don’t know if it was my lack of ability to clearly explain to him the main benefit of texting to a business person or simply the simplicity of the way it works didn’t jell along with his advanced thinking, in either case he didn’t have it.
A few days ago I got a phone call from my brother (the genius one). He was excited… well, excited for him. He says for me, “I become it, this texting thing works well for middle America! People can text in and acquire an alert or deal or some kind of special immediately on the phone!” It absolutely was like the light had just happen! I said that’s it exactly. What made him finally view it? He had walked right into a Chick-fil-A restaurant and saw a table tent having said that Text CFA to 411247 to obtain Free Things and Promotions. He tried it, and the light came on!
Needless to say I proceeded to clarify to him that email to sms gmail was ideal for that application. The customer gets immediate value and also the business gets unprecedented access to the customer’s most personal communication device, their mobile phone.
But that’s not in which the story ends…Texting has become being utilized in almost every aspect of business and it’s embraced by thousands of organizations to generate community, mobilize people, drive traffic towards events and websites, save money, provide user generated content like weather reports and movie show times. There is seamless integration into existing software packages through API portals, it’s all possible now. You need only look as far as the recent Obama campaign to view the dramatic effect texting has had on the country.
We have been astounded and amazed through the results businesses have when they use texting to enhance their marketing efforts. I’ve had the opportunity to personally listen to company owners across the nation who have used text marketing to increase sales, drive traffic, communicate more efficiently, they may be truly by using this technology to dzflri their businesses. What started out as a way to get a pizza shop to deliver its weekly special to a database has evolved into the best and effective marketing medium on the planet.
One thing We have observed right away is definitely the always on factor from the cellular phone. When someone walks out your door each day they take 3 things with them…their wallet, their keys as well as their cellular phone. At church on Sunday an announcement is created to turn off your cellular phone and exactly the same thing happens on the movies, our mobile phone’s are usually around. We give our clients the vision of putting their message to their customers pockets every time they want then we give them the equipment to create which happen.
SMS Text Messaging is a breakthrough communication medium that continues to expand over 250% every year. Research from Emarketer demonstrates that for your average mobile user in america, the quantity of texts placed is more than the quantity of mobile calls placed. Companies are now connecting to their target market as well as the customer is responding. I actually have never seen response rates this loaded with some other marketing medium. I carry on and see 12-30% response rates and as much as 95% read rates!
There are a variety of things which can be driving this industry and many reasons businesses are adopting message marketing in their marketing strategy, but certainly two factors emerge as beacons that should make the light come on for you. They are Value and Access.