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In a question of only 20 years, Asian cuisine has gone from being a niche food obsession to probably the most popular around the world. Global sales at Asian fast food restaurants have started by nearly 500 percent since 1999, the quickest growth seen in any fast food category around the globe, in accordance with data from consumer research firm Euromonitor. Fast food here is described as any restaurant that gets less than half its sales from sit-down meals.
Asian food continues to grow by roughly the same amount because the next four fast food categories-Middle Eastern, Chicken, Pizza, and Latin-combined. The world’s fast growing appetite for Asian food offers quite a bit related to both population growth and economic development on the continent. Demand has soared in China, where GDP per capita has risen greater than ten fold since 2000, and in addition in Vietnam, Thailand and Malaysia.
But Asian food has additionally taken advantage of the emigration of 打酱油网站 other regions of the world, where people then love cuisines they might not have encountered otherwise. The Usa, where the amount of Asian immigrants continues to grow immensely, is probably the most effective example. Americans, especially younger ones, are deeply enamored with Asian food (and hot sauce, for that matter).
“They’re trying to find bolder and spicier flavors, as well as something different,” Darren Tristano, executive vice president of Technomic, a cafe or restaurant-research firm, told QSR Magazine.
Sales at Asian fast food restaurants have grown by 135 percent since 1999, well outpacing the expansion seen in some other segment. Asian food particularly is different in this the majority of fast food restaurants that serve cuisine from the region, whether it’s Chinese, Thai, Vietnamese or Malaysian, aren’t chains but independent, small restaurants. Globally, only about 10 percent of sales at Asian fast food restaurants originate from chains. The other 90 % (which amounts to greater than $135 billion annually)arises from mom and pop restaurants.
In the United States, the tale is different, but no less striking. Roughly half of all sales at Asian fast food restaurants came from chains in 2014. The viability of the model points to a certain innhyb of demand. U.S. chains like Panda Express, which reached nearly $2 billion in sales a year ago, have proven that there’s a mass market interest in Chinese food. Even Chipotle has responded to the demand with Shophouse, a speedy casual Thai noodle restaurant.
Asian food is so coveted today that even restaurants that are centered around cuisines that aren’t even remotely Asian-like burgers, fried chicken, and sandwiches-are increasingly offering Asian-inspired options. There are currently at the very least 550 items sold at fast food restaurants around america with either Asian names or even an overt Asian influence, based on researching the market firm Mintel. Exhibit A: Teriyaki burgers, which could now, anyway, be discovered at Carl Jr.’s.