Fast-casual restaurant concept Freddy Custard announced today it has opened its first international location in the Dubai Mall. The brand’s second international location is slated to open at the Mall of the Emirates in the coming weeks. The restaurants are owned and operated by Tastebuds Group, who can continue to drive Freddy’s growth through the entire Middle East, with plans to open locations within the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The courses and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement continues to be incredible and a true proof of the degree of passion and commitment they devote to each venture,” said Yousef Khattar, managing director of Tastebuds Group. “This has been a pleasure working alongside the group to ensure all facets of the warm and friendly concept is going to be received well by our guests in Dubai. Our company is truly elated to celebrate the opening of Freddy’s first international location, and in order to bring the flavor of Freddy’s authentic steakburgers and frozen custard to the Middle East the first time.”
Freddy’s enduring commitment to providing high-quality, premium products and exceptional service continues to be the driving force behind the brand’s consistent growth domestically, now, internationally. Staying true to its core values, Freddy’s worked to make certain a seamless transition since the concept entered a new country by adjusting to the local culture in a variety of aspects including training protocols, hours of operation, menu items offered and portion size, amongst others. The Dubai locations will serve the same premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef as their U.S. counterparts.
“As one of the world’s top holiday destinations, Dubai has an unparalleled amount of hospitality, complimenting Freddy’s deep persistence for providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, V . P . of education and folks Development. “Identifying which menu items and processes to uphold or alter were critical for our long-term success and additional growth internationally. The Tastebuds team has demonstrated incredible commitment through their extensive training in Wichita, and we’re thrilled to achieve the privilege of entering a brand new and exciting market. We look forward to delivering the Freddy’s experience throughout the Middle East.”
Earlier this season, Freddy’s announced its expansion into the nontraditional space the first time using the opening of the latest locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a lesser restaurant prototype having an updated kitchen design that maintains volume capability to allow new and existing franchisees innovative methods to expand their portfolio using the brand. These points of growth for your brand helped lay the foundation for international expansion in to the Dubai Mall and Mall from the Emirates.
Freddy’s Frozen Custard & Steakburgers® intends to open more than 40 restaurants nationwide through the end of 2019. Franchise opportunities remain in areas across the U.S., such as the West Coast, Upper Midwest, Northeast and Florida. For lpbwey information about development opportunities, contact Markus Scholler, V . P . of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering an exclusive mixture of cooked-to-order Freddys Opening Times seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries combined with Freddy’s Famous Fry Sauce® and frozen custard that is certainly freshly churned through the entire day. Today, Freddy’s has expanded to a lot more than 300 domestic locations that serve 32 states throughout the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida and 2 international locations in Dubai.