Search Engine Optimisation Costs can be greatly affected by answering some basic questions on your business and SEO plans, objectives, and other consideration. Here are a few questions or issues every small business should resolve before engaging a search engine optimization consultant, or trying to implement Search engine optimization themselves:
1.What is the number one priority, objective, or goal that you might want to achieve using your website marketing efforts?
Are attempting to establish your business as being an “authority site”?
Are you trying to build a community using social media?
Are you currently attempting to generate more leads to fill the sales funnel?
Are you are trying to draw in more customers to your retail or physical location?
What is your required outcome for visitors to your website?
What is your “business structure” to your internet marketing?
The responses to those questions will affect the internet marketing strategy, approach, or techniques which can be most suitable.
2. The BIG SECRET of Internet Millionaires and virtually ALL Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals with their competitive sports, it really is worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted prospects is exactly what matters most. Attracting targeted traffic essentially means that the visitors to your website already are pre-qualified to the extent that you are presenting these with information which is aligned with what they are searching for. This assumes, needless to say, the methods employed to attract them are consistent with search engine optimization and search engine optimization best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How do prospects and customers find you now – and how can you attract more?
Which keywords do prospects use when they are searching online for which you offer?
Where can be your business currently ranked for those terms in search engines like google?
How competitive would be the keywords that you are currently using to promote your company?
How viable is it that you may be able to rank for those keywords soon?
4. What does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either which a particular web-page appears on the first page of the natural “organic” Search Results Position (often described through the acronym: “SERP”) responding to your search for a particular keyword or keyword search phrase, OR an advertiser has outbid all other advertisers to look in the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of individuals look online before creating a purchase.
72% of men and women use Google when performing online search.
98% of individuals pick a business on “Page 1” when creating a “buying decision”.
Conclusion: Should your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you may be missing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that individuals performing online searches increasingly look beyond the Sponsored Results and directly to the “organic results” for that information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic continues to be the fastest way to generate traffic for first time websites, to evaluate keywords, and to “pump” life into websites which are stuck on page 2, 3, 4, 5….157…or else not prominently displayed in the search results….BUT…the price of the bought traffic may be worthless…particularly when it doesn’t convert to sales.
When company owners or webmasters get frustrated with their online efforts, there exists frequently a temptation to try to replace with lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting because it is to produce “traffic” fast applying this method, it ought to be understood there are very real risks connected with it.
Anyone with a legitimate bank card charging capacity can generate traffic fast. Beware, however, the traffic generated from many of these sources is actually a total waste of income. Ask almost anyone who has tried it.
Obviously, Google and Yahoo have made literally huge amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense lot of savvy internet marketers created internet advertising empires by functioning as advertising “arbitrage” agents. Over the past several years, however, a lot of those very same marketers complain of losing vast sums on advertising campaigns.
Caution: If you wish to use paid advertising to purchase traffic, proceed carefully – and limit your spending until you verify the cost/benefit ratio of the advertising program is inside your accepted tolerances, and expectations.
6. Keyword Research – and How to “re-position” your company online (if necessary).
Among the smartest things you can do, and certainly one of the first things you really should do, is always to perform some basic niche research. Only by conducting detailed niche research can you know how you can proceed with your website marketing efforts. Only after performing keyword research can you determine whether you will be wasting time and money (and lost-opportunity costs) by trying to advertise your business according to words or terms or “keywords” which are either too competitive, not sufficiently searched, or else non-performing.
You can begin to acquire a sense about all of this for free by utilizing the Adwords Keyword Tool.
Start with entering a wide term that concerns your business or niche. Then scan the final results for your keywords you are currently using.
Then evaluate the competition, both with regards to AdWords and also in the major search engines itself. If the first page of natural SERP results is dominated by major corporations, major “authority sites”, or other stiff competition, then that keyword may be a challenge to rank for. This is also true if the SERP outcomes are for main indexed pages.
On the other hand, in the event the first page of Google returns a lot of “inner pages” (i.e. pages which can be on the third hierarchy in the site structure, or lower), and when they are not from “authority sites”, but instead from blogs or smaller sites, then ranking for all those particular keywords may be achievable, and perhaps even relatively easy).
7. Knowing Who Your Potential Customers Are – Capturing Visitor Contact Details for Lead Generation
The most crucial missing element from most business websites may become a “lead capture form”. It’s hard to imagine by investing in literally billions of websites published, a lot of websites lack this kind of valuable but inexpensive as well as simple-to-implement tool.
Lead capture forms have been available for at least ten years. And most of us have grown used to utilizing them – as consumers, or as “subscribers”. You may be reading this article information as a result of having entered your email address into a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, depending on how it really is implemented).
Lead capture forms are generally integrated with Auto responders like Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
In case you are attempting to develop any kind of business intelligence concerning your visitors, and trying to establish a follow-up rapport together, it is important to incorporate lead capture forms to your website.
At the most basic level, establishing a lead capture form can be accomplished within minutes.
8. Understanding Web 2. and just how Social Media Can be Leveraged to Facilitate SEO and also to Grow Your Business:
Web 2. and Social Networking are really complex and dynamic developments. The best way to know the potential for Web 2. and Social Networking, when it comes to the way they can assist you to grow your enterprise is this: Allow It To Be Easy For People to discover You and Everything You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – what this means is that they are preconfigured (generally) to allow for RSS feeds, Social Media Sharing, Commenting, etc.
It’s no secret the way Google (along with other leading search engine listings) rank their search engine results is basically based on what other people think. It follows the more and more people who hyperlink to your web site, the more Google will consider jmkuiz site to become an “authority site”, or at a minimum a meaningful site, in a particular niche, or perhaps for certain keyword terms.
The simplest, cheapest, and probably the most effective stuff that you can do to improve your seo would be to include a blog into your website (or allow it to be your site), and also to create meaningful and relevant content frequently (e.g. 4 times a week or maybe more).