Every time I read and hear people speaking about website marketing for businesses, they seem to approach the niche with big businesses in mind or marketing that is ideal for national or international audiences; quite simply they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the firms that require help!)… but, what about your local dentist in Northampton? or internet marketing service in Milton Keynes? or maybe your plumber in Buckingham? or that great little coffee house on the high street in your local town? These smaller businesses that rely on more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
With this particular in mind I want to address a few of the issues that face small enterprises and how they can captalise on a growing trend in the usage of the internet for searching local products or services.
The truth is, online competition for local business owners is insanely low. In case you are involved in marketing your small business online, you’re probably expending whole day competing in ridiculously competitive markets. Right the average town and city up and down the nation has minimal competition for local search. You don’t need to be fighting with all the heavy hitters in your online market spot in order to position your small business facing customers or prospective customers for the geographic area. This is because you will find a huge gap in the online local market place that local business owners can exploit to obtain new clients coming through their doors.
Below I set out a few of the easiest things which you can do to help make your business more visible online for local search.
You need to understand that this internet is considered the primary approach to information gathering. Just think of your behaviour. From the last 10 times you needed to find some good info, do you pick up the Online Directory? dictionary? go to your local library? or do you just ask Google?
With something like two-thirds of all searches for local business information done online (TMP Directional Marketing 2008) it will make a huge amount of sense to ensure your business is optimised for local search.
So, if you are a small business which offers goods or services to your neighborhood, the question you should consider is……
– Are you struggling to get business from the website?
– Maybe you’ve invested a great deal in a website that doesn’t have any visitors?
– Can you wish you could get more quality visitors and enquiries?
……if you answered yes to any one of these, then ask yourself, WHY?
With the much scope and chance of small businesses to optimise their services for his or her local market, there is not any rhyme or reason why internet business generation can not work for you.
Simple Tricks and Tips for Small Local Businesses to get Noticed on Google
1. Get the business placed in Google’s Local Company Centre – Being listed in Google maps and Google local has quickly surpassed the value of being indexed in business directories including the online directory. Ensure your business turns up when someone searches your business name and keywords associated with your small business.
i. Begin a business address within the city that you would like your site to rank, in case you are targeting a location that is not the place of your registered business address. ii. Join a local chamber of commerce and ask for a web link from the site. iii. Do a search to your target town or city i.e. perform a search for “town, city, county”. From your search results get links from the top pages associated with your target town, city or county. iv. Hyperlink to your Google listing from your website making use of your target anchor text. v. Include localised key phrases within your link building efforts. vi. Include keyword terms inside your business description.
2. Reviews Google likes reviews, so encourage your clients to analyze your services and products publicly to enhance your rankings and offer social proof value towards the products and or services which you provide. This can have great results when reviews are put in local discussion forums or on social media and networking sites.
3. News/ Press Releases News, public announcements and press releases for a business or subject will surely being to show up more regularly on the first page of Google’s search engine rankings. Some tips to have your business’s news leads to Universal Search:
i. Make sure that you send our your press releases on a regular cycle. ii Incorporate your target keywords within the title of your press release and sparingly throughout its copy. iii Use PRWeb and other top press release submission services for online syndication with other sites. iv. Anchor text target keywords in the press release for your site along with other sources. v. Include your target keywords within your alt tags with any images submitted with your press releases.
4. Video Online video marketing is no doubt one of the better methods to present an idea, showcase the advantages of your small business, or just just to get the message across in an entertaining way, even if it’s simply to improve your business’s brand awareness.
Video results in search engines are constantly becoming more popular and visibility, so ensure video content is optimised for your target keyword. Video is additionally potentially among the most effective ways website owners have in penetrating difficult keyphrases/markets with technological advances it is actually so much easier today to record, upload and publish video content to the web than in the past before.
They are but several of the simplest and quickest guidelines for obtaining your small business presence felt within your local online market. 2009 saw the beginning of some significant modifications in how Google’s search engines organises information with the launch of Universal Search. This may carry through into 2010.
This season, you will quickly notice that internet search engine listings will no longer be about ranking for top rated. With Google’s new (launched in early 2009) Universal Search options filtering into how its search results qqwzcz are displayed, you may be seeing other sorts of web content starting out show up on its search pages – white papers, images, news, product search, video, blogs, etc.
What this means for businesses would be that the internet market has radically changed on the last one year. Effectively, Google (which carries over 70% from the online search market) has flipped everyone upside down. Now the marketplace is wide open and local search can be exploited more than ever before. Who you thought was your online competitor yesterday may not be your competitor!
For now the key to success on the internet is diversity marketing. Pay particular focus on what’s happening in Google’s world, learn how to see through Google’s eyes while focusing your small business marketing in media that Google loves. If you would like more information about online marketing service in Milton Keynes or perhaps for your neighborhood market or have particular challenges to get more local custom, we would most likely want to listen to you.