The two most visited websites are Google and Facebook and the second one is viewed as the “will need to have” asset for businesses. Why? Because Facebook is a tool that lets you connect with your prospective customers directly and almost personally. It is the B2C connection because customers may have a direct means of contacting a company.
With regards to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness is apparently missing. But which may be that businesses haven’t learned the best way to market Facebook properly. If you don’t use a Facebook page for your company, or perhaps you aren’t seeing anything significant provided by your page, now you ask ,, have you been marketing your Facebook page to fullest possibility?
Let’s check out a few things you need to be doing to utilize this dynamic platform to increase brand awareness among other businesses, especially your competition and vendors.
The First Step. Create an intriguing Facebook page. This is actually the very first thing your existing and potential customers will discover and it is the easiest thing to do. Start with making a profile by finding two pictures. You’ll need a 32px x 32px for your company’s profile image. Then you will want an 851px by 315px for the cover photo.
These are generally first of all , is seen by targeted traffic to your Facebook page, so it will be a huge deal. Remember good high-resolution quality graphics could be the reflection of the business on Facebook.
Now, complete the organization information. This can include what your business is information on, a means to contact you, your days and hours of economic, your method of payment and something that describes your organization. This may not be something that you should rush through after all… it is actually what will make an effect on visitors regarding your company.
What To Do Now? Now you have your company Facebook page, the next task is to fill the page with content. You want to top quality stuff in order that when visitors see your Facebook page, they may wish to “like” the page!
Use images and videos that will create an environment that is certainly so dynamic, visitors would want to call your company, or at the minimum, visit your website. You need to post something on Facebook no less than three days per week.
Why? Well, the internet is the 24/7/365 employee and Facebook is definitely there. So by posting frequently with content that is fun, informative, interesting, and intriguing, you can be interacting with visitors every time they are on Facebook.
Research has discovered that by posting 1 or 2 time each day gets the most interaction with followers. It is possible to set goals on the Facebook page that tracks your failures and successes using the content that you simply posting. Make use of this information to discover what website visitors to your page need to see. Don’t be posting just to be active.
And remember, your existing customers, potential customers, and suppliers, vendors, and also your competition are scanning Social Media Marketing all day long, every day, year round. So that you can pre-schedule posts for holidays and weekends and not need to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next phase can be achieved with the step above simultaneously when your Facebook page progresses. Start with searching Facebook for the suppliers and vendors. Try to find your customer’s Facebook page and industry news, trade magazines, and vendors. Then like their page and comment on their posts from the company’s Facebook page.
This Really Is B2B Social Media Strategy
B2C Facebook pages wait for a existing and potential customers ahead, more-or-less. It is much easier to just advertise within the store actually. But for an organization, B2B marketing provides you with the opportunity to connect with other businesses pages to market your brand, products, and services along with share content.
By getting together with the competition, suppliers, and vendors on Facebook, you will also gain other followers that can have a desire for your small business too. Once the fans of your own competitors, suppliers, and vendors pages notice your interaction with them, they will review your activity on the Facebook page and once they see content that is certainly appealing for them, they’ll click that “like” button and begin following your company too.
Keep the Content Going
You need to continue posting content on the Facebook page and you need to share the information from the pages you have liked and follow too. This will allow you to carry on and form an environment that nurtures discussion on the Facebook page.
Remember, that content articles are king whether it be on your own company website or perhaps your company’s social platforms. In addition to a Facebook page, you need to have a Google page, a LinkedIn Page, a Twitter page and whatever other social media platforms the competition, existing and potential prospects, suppliers, and vendors use.
Keep your content top quality, informative and interesting or people won’t follow you on any social media marketing platform. In addition to that quality content, use your social media marketing platforms for advertising too. These are generally ncpzun places to publish contests, deals, and sweepstakes.
Which Takes Time! Now this is all going to require being online, daily, using these social media platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there was a catch here, right? Yes, you’re going to need to spend some time on these social media marketing platforms to do all this stuff we just discussed for successful B2B strategy and quality content posting. And that is certainly where I may help you as being a Freelance Writer & Virtual Assistant! Get in touch with me and find out what I can provide you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages then contact me!