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TikTok is an iOS and Android social media marketing video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin (Chinese: ??) for the China market in September 2016. TikTok and Douyin are identical, but run on different servers to adhere to Chinese censorship restrictions. The application allows users to create short music and lip-sync videos of three to just a few seconds and short looping videos of 3 to one minute. It is popular in Asia, the United States, and other parts of the world. TikTok is not available in China and its servers are located in countries where the application is available.

In 2018, the applying become popular and became by far the most downloaded app within the U.S. in October 2018. At the time of 2018, it can be found in over 150 markets, and in 75 languages. In February 2019, TikTok, along with Douyin, hit one billion downloads globally, excluding Android installs in Chin

Douyin was released by ByteDance in China in September 2016. Douyin was created in 200 days, and in a year got 100 million users, with over 1 billion videos viewed every single day. TikTok was released in the international market in September 2017. On 23 January 2018, the Best Tiktok Website ranked #1 among free mobile app downloads on app stores in Thailand along with other countries.

TikTok has been downloaded about 80 million times in the United States, and 800 million times worldwide, according to data from mobile research firm Sensor Tower that excludes Android users in China. Celebrities including Jimmy Fallon and Tony Hawk have joined the app in November 2018.

On September 3, 2019, TikTok and the NFL announced a multi-year partnership. The partnership includes the launch of your official NFL account that will bring NFL content to worldwide fans.

musical.ly Merger – On 9 November 2017, TikTok’s parent company, ByteDance, spent approximately $1 billion to buy musical.ly, a startup based in Shanghai with an office in Santa Monica, California, having a popular social media platform targeting the united states teenage market. Looking forward to leveraging the usa digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to produce a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. Musical.ly was a social media video platform that allowed users to generate short lip-sync and comedy videos. Its official release was on August 2014.

Expansion in other markets – At the time of 2018, TikTok is now offered in over 150 markets, and then in 75 languages. TikTok was downloaded a lot more than 104 million times on Apple’s App store during the full first 50 % of 2018, in accordance with data provided to CNBC by Sensor Tower, an app analytics platform based in San Francisco. It surpassed Facebook, YouTube and Instagram to become the world’s most downloaded iOS app for that period of time.

Douyin – Being a separate app from TikTok, Douyin can be obtained from your developer’s website and has maintained the identical app title since its launch in September 2016. A part of its popularity is attributable to its marketing campaigns, launching several activities with Chinese celebrities to engage their fans’ interest. As an example, its marketing strategy in 2018 Spring Festival Gala alone brought a growth of 70 million daily active users. In February 2018, Douyin launched a partnership with Modern Sky to monetize music.

Features – The TikTok mobile app allows users to create a short video of themselves which often feature music inside the background, may be sped up, slowed down or edited having a filter. To create a music video with the app, users can lzqwnk background music from a wide variety of music genres, edit having a filter and record a 15-second video with speed adjustments before uploading it to share with others on TikTok or any other social platforms. They are able to also film short lip-sync videos to popular songs.

The app’s “react” feature allows users to film their reaction to a specific video, over which it is actually placed in a small window that is certainly movable round the screen. Its “duet” feature allows users to film a video aside another video. The duet feature was another trademark of musical.ly