Like the majority of the over fifty percent-million people who have viewed the Domino’s Pizza video that’s been circulating the internet, I was totally grossed out during and after I watched this showcase of employee misconduct at its worst. My fears about what could happen behind the curtain at restaurants had been realized, and it wasn’t quite a sight.
However, https://www.dominos.com/ gross-out and in all likelihood a few felony charges for that employees inside the video aren’t the sole thing at risk here. Also on the line is a, Domino’s, which to date has enjoyed an excellent reputation among consumers. Not really a day goes by i don’t visit a Domino’s commercial on TV or even a Domino’s delivery car rolling though my neighborhood.
Overall, I’ve been surprised by how Domino’s has tackled this catastrophic issue. They’ve spent the final few days wrestling their brand from destruction by issuing stern statements and press announcements, fielding interview requests, posting video responses online, and establishing a free account on Twitter that speaks straight to this crisis (among other things). I do believe this response as well as the incident in general has in it several worthwhile examples that small, and mid-sized businesses can gain knowledge from while we all get used to navigating the realm of social networking. Here are a few thoughts:
* Recognize the power of social media : The Groundswell is real. Hundreds of millions of people across the globe are involved in social media every second during the day, which interaction is only going to continue. It’s crucial that everyone recognize the effectiveness of social networking, and the people who take part in it. All things considered, it absolutely was the web community that brought the Domino’s employee video towards the forefront. And, should you aren’t already involved in social media marketing somehow, now may well be a good time to jump in.
* Monitor the web : Have you any idea your Webutation? If not, now’s enough time to learn. Monitor what’s being said about both you and your brand within the social media marketing realm through vehicles like Twitter, YouTube, Flickr, and web-based generally. The good thing about online monitoring is that you simply don’t need to have a large budget to begin your monitoring efforts. Begin using free tools like Google or Yahoo! alerts and checking vehicles like search.twitter.com for keywords attached to you and your company.
* Be Responsive : Should you do find inaccuracies about Dominos menu prices, swiftly respond using the appropriate channels. Like Domino’s, your response mechanisms may range from media and publicity, to posting on social media sites, to utilizing your website, or utilizing an integrated strategy. Your response mechanisms depends on the severity of the issue. All-in-all, it’s best to obtain a grasp on the situation before it spreads like wildfire.
* Education is vital : Should you haven’t already done so, put money into social networking education for you and the employees. In today’s environment, even having basic knowledge of this new landscape could be beneficial to rtjnfn organization’s growth and vitality. In the event you don’t possess a budget to confer with the expert, follow blogs on the subject, find online presentations/websites/articles, or take a trip in your local library and check out several books on the subject. It also may be good for establish social networking procedures for the organization that talk to just how the medium will be used, employee participation, crisis response, etc. These are just several basic takeaways from your Domino’s case. Because this story consistently play out, I’m certain you will have more lessons that we all will take advantage of.