Video email is actually a more effective method of reaching prospective customers, of promoting your products, services or events. The use of streaming video ads via emails brings a lot of advantages over text/image based emails. A streaming video is a great solution with great impact on the viewer. It combines the benefits of “classic” TV ads with the Internet’s most significant characteristic, interactivity.
In other words, a youtube video is a lot more attractive to the viewer, who in turn gets to be more responsive as to what you must offer. Video e-mail marketing has become more economical than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now more affordable to generate and distribute, and on the other hand, it can make customer targeting a lot easier too.
Video Email definition – If we would define video email marketing software, it will be as being a rich media marketing tool used by progressive organizations to be able to promote services and products, by utilizing short, catchy, informative ads, with the goal of raising awareness towards the viewer concerning the promoted products/services and drawing them into acquiring the above-mentioned products/services.
Characteristics of Video Email Marketing – It is common knowledge that today people consume videos in escalating numbers, with internet (PC,iPhone,iPad and Smarphones) outstripping the television. Information and facts are delivered on-demand as well as at a higher rate via video than through images.
The main advantage that videos in e-mail marketing has over the traditional, text/image format approach is the fact videos can get to the point considerably faster and consume much less time in the viewer. Instead of being forced to read a page of text, seeking to “hit” the message that you’re actually seeking to deliver, it is possible to deliver the same message in a smaller timeframe in a more rich and rewarding manner.
Features of Email Video Marketing – If you choose to use video emails inside your marketing campaigns then you can capture the viewers attention easier and deliver your message to prospects much faster than simple text/images.
A youtube video ad can contain information, offers, invitations, membership reminders or even a product launch. Give a personalized message, a voiceover or music and you will definitely have your viewers attention like never before. By using videos, the prospective customer can relate more to your company as well as what you’re promoting. To lessen cost, you can take quality royalty free nbefmd templates or footage, and through adding images, text plus your logo, the effect is a powerful yet cheap branded ad.
Today’s technology offers you the opportunity to send a youtube video in email, stream your videos over a video landing page without eating your bandwidth, then track traffic and analyze results. Appraise the impact that video emailing have versus HTML email marketing. Select a emailing service that can let you know how so when your videos were played, the amount of viewers clicked and visited your web site after watching your ad, what number of these visits transformed into sales, etc.
Why not also stream your video ad on your websites homepage. It’s like handing out an organization card. Video will end up an extremely important sales and advertising tool, so make it visible. Look for a solution provider that will combine video emails with video streaming for your site.